Visual identity

Logo

Latest approved bilingual logo

Latest approved supplied PNG, shown exactly as provided on ivory. Preserve its transparency, proportions, lettering and colour. Both approved versions replace all previous concepts; use the no-slogan version for navigation and the bilingual-slogan version at display sizes.

Name & slogan

Beauty revealed in glass.

جمال يتجلّى في الزجاج

Both slogan lines are approved and must remain exactly as shown.

Colour

Proportion guide: roughly 70 ivory, 25 aubergine, 5 brass. No gradients; brass is a line, never a fill behind text.

Typography

Nunito Sans

Latin headlines in Medium 500 / SemiBold 600 — soft, rounded terminals, warm but never bubbly. Body in Regular 400 for readability.

جمال يتجلّى في الزجاج — لو ڤير

Tajawal for Arabic headlines (500/600) and body (400), paired with Nunito Sans for balanced weight. Avoid sharp, high-contrast display serifs; keep tracking natural and never letter-space Arabic.

Voice

• Quiet, precise

  Describe what is true: handmade in Egypt, curated by us; perfume bottles noted as sold empty.

• Personal, not precious

  Speak to ritual, gifting and home — never to status.

• Honest about what we are

  A reseller. No claims about manufacturing, materials or safety until verified.

• Bilingual by intent

  Arabic is written, not merely translated; both read as originals.

Approved logo usage

• Use the supplied bilingual logo exactly; leave generous clear space.
• Emblem and name on ivory; do not redraw or alter any part of the supplied logo.
• Do not add seals, crowns, hearts, diamonds, shadows or gradients.
• Use the approved no-slogan logo for navigation and the approved bilingual-slogan logo for larger placements.

Photography principles

• Real supplier products only — never renders presented as stock.
• Natural side light on ivory linen or plaster; let the glass catch light.
• One object, generous negative space; hands allowed, faces rarely.
• Cover the full portfolio — décor, jars, burners, bottles, sets; show scale honestly and label perfume bottles as empty.

Cinematic concept imagery is clearly labelled and kept separate from verified products; supplier photography remains pending.

Packaging direction

• Ivory uncoated board, aubergine interior, single brass foil rule.
• Bilingual label: English left, Arabic right, equal weight.
• Space for a handwritten name — a personal gifting moment.
• Materials and finishes to be confirmed with a packaging supplier.